Senior Digital Marketing Executive

Tan Chong Group
Full Time
Application ends: January 31, 2023
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Job Description

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
  • Lunch-optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization, etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update the website
  • Collaborate with designers to improve user experience
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
  • Acquire insight into online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

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